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95. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. Ahrefs offers four plans with monthly billing, with the option of annual billing, at a discount. . Site Audit. It is among the tools used by the Digital Marketing industry and SEO. 1. This use case can save time and effort in the manual editing. Maile Waite, İçerik Müdürü & SEO, CloudApp. SEMRush. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. Type a search term, and the website provides a glimpse of the best-matching keywords and their corresponding metrics. AdWord & SEO Keyword Permutation Generator. Well, unfortunately, Ahrefs was only crawling backlinks found in HTML up until 2017. While it doesn’t offer rich features like Ahrefs, Ubersuggest does have a completely free version and also offers a much more budget friendly options of $29/month when compared to Ahrefs. Here are the top reasons why you need them and the tools I use to improve my writing. 4. GBMG_ca • 1 yr. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. New to Ahrefs or feeling a little lost? Start here ;) By Helen and 7 others 8 authors 22 articles. Duplicate content. This month we’re introducing a bunch of new features: we now store robots. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Ultimate Guide and Review of Ahrefs for 2023. Ahrefs and Semrush pricing Ahrefs. 8. SEO PowerSuite –. That's one of the ways we get the data everyone loves, but with that comes a lot of technical challenges that we find are very-very tough nuts to crack. Get 30% off, 50% off, $25 off, free shipping and cash back rewards at Ahrefs. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. The Standard plan is the minimum that you should aim for if you need features such as broken pages, daily brand monitoring. Annual subscriptions starting at $82/month (personal) and $832/month (agency). Det har resulterat i 170% ökning i sessioner och intäkter på årsbasis, sedan vi började använda det. Check for issues related to: Performance: slow pages, too-large CSS or HTML. The 7 best Ahrefs alternatives – summary. Campagna di marketing a 360 gradi. #1. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Modern keyword research uses AI to. Link Building: find the strongest backlink opportunities in your niche. Nah, fitur “Rank Tracker” di Ahrefs adalah tool yang memperlihatkan ranking situs baik dari desktop maupun mobile di lokasi pilihan. This tool uses clickstream data to generate keyword ideas, refine search volume, and show the estimated number of clicks for each keyword. Its primary menu is at the very top of the page, with a search bar that exists only to type in domains. Baue eine E‑Mail-Liste auf. Overview 2. Ahrefs offers subscription packages for any budget. Les voici : 1. Semrush and Ahrefs are amazing tools that can help you build your website’s SEO so that it can rank higher in the SERPs and get more organic traffic. Ahrefs new pricing model is what's getting all the hate. Ahrefs har en sektion der hedder “Content Explorer” som er mindst ligeså meget værd som deres evne til at finde backlinks, eller til at finde søgeord med deres “Keywords Explorer”. Verbesserte Sichtbarkeit in den Suchmaschinen. Acesta este bookmark-ul cel mai comun utilizat. There are many factors influencing the SERP, especially if you are not #1, with the location. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Ahrefs SEO 工具栏是 Chrome 和 Firefox 的免费扩展程序,可提供有关您访问的页面和网站的宝贵 SEO 数据。. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Use Ahrefs' Site Explorer tool to find the top-ranking websites for your target. With Ahrefs, you can perform a variety of tasks such as competitor analysis, keyword research, and content optimization. 9/10 (189 reviews) Capterra – 4. Ahrefs ist eines der besten SEO-Tools auf dem Markt und wird von vielen Experten und Unternehmen weltweit empfohlen. Con­duzir uma pesquisa de mercado. Ahrefs, içerik pazarlama araç kitimin İsviçre çakısı gibi. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. AhrefsYou'll need to connect a Google Account that has your website verified in its Google Search Console. Last year we increased organic traffic to our website by 250%. Backlink anchor text — Analyze anchor texts to see. Standard and Advanced profiles. Their update frequency is much faster. Pick pricing plan which fits for your needs best. 被リンク・アンカー テキスト — アンカーテキストを分析し、競合他社が被リンクプロフィールをどのように最適化しているか確認しましょう. 1 Keyword research. Semrush Free Trial 2023 — Worth $119. Hit search. I remember the times of Alexa and how the SEO market was divided into "before" and "after". Esta seleção de ferramentas SEO gratuitas irá ajudá-lo (a) com diversas tarefas de SEO, tais como pesquisa de palavras-chave, SEO on-page, construção de links, entre outras. Here is the list of 300+ FREE guest blogging sites for 2023. プロになる準備はできていますか. Whatever you’re planning to create, you need to make sure it’s something that will appeal to your target audience. Das bedeutet, dass sie in der Lage sind, ihre Follower zum Handeln zu inspirieren. 即使页面已经被删除,有可能缓存的页面依然会. We start charging for them as soon as they consume more than. Ahrefs Lite is the least expensive option, and costs $99 per month. How To Join Ahrefs Affiliate Program. +65% growth year-over-year. Cluster them with a tool. Pick pricing plan which fits for your needs best. Similar to UR, the more high-quality backlinks a domain has, the higher its DR will be. Ahrefs does this by giving you insights into your website’s link profile and those of your competitors. În partea de sus, suntem întâmpinați cu Prezentare. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. 360-Marketingkampagne. Encontrar o ajuste do produto ao mercado. Ahrefs Keyword Explorer offers a trial pack of 7 days for $7 with its full functionality, for such a tool $7 is worth paying the price. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. 0 we promised you “2. E‑Mail-Marketingkampagne. Campagna sui social. This post will show you how you can access the Ahrefs webmaster tools for free. Ahrefs Webmaster Tools (AWT) is the right tool for the job. İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. They are offering a 14-days exclusive free trial on their pro plan. Backlink anchor text — Analyze anchor texts to see. Semrush: Best for Power Users. Ahrefs has a free keyword generator which can be quite powerful. 去年,我们将网站的自然搜索流量提高了250%。. As with all new report releases, there’ll be changes as we fix things and add new features. How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing. At the Payment option, you want to select “PAYPAL”. The way Ahrefs presents the data collected is much more intuitive and easy to understand than the way SEMRush offers it. Erstelle ein Google-Business-Profil. Or you can check their general user satisfaction rating, 95% for Ahrefs vs. 2. an einen potenziellen Kunden weitergibt. Similar to UR, the more high-quality backlinks a domain has, the higher its DR will be. Semrush, on the other hand, has a free version. Melakukan Analisis Domain. If you want a full suite keyword research tool, then Keysearch is a good option. Enter your target keyword, add your website, and choose your target location. Shoppers saved an average of $18. Ahrefs provides a powerful keyword research tool that helps users find the best keywords to target. , Domain Rating). Encon­trar o ajuste do pro­du­to ao mer­ca­do (PMF, em inglês) sig­nifi­ca ter a certeza de que o pro­du­to sat­is­faz uma procu­ra exis­tente no mer­ca­do em causa, com um ele­va­do poten­cial. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Winner: Tie. Ahrefs is used by. Save BIG w/ (8) Ahrefs verified discount codes & storewide coupon codes. 2. Image source. Updated: June 9, 2023. STRONG Backlinks For All Kinds of Niches Discount Avaialbe . Over $50M in annual recurring revenue. SEO writing tools help you improve your content. Outgoing links report with link highlighter and broken link. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. com dai risultati usando l’operatore di esclusione (-): in questo modo l’articolo originale non compare tra i risultati di ricerca. الواجهة الخاصة بالموقع بسيطة وسهلة. SEMrush. So with AWT, we’re essentially opening up free access to Site Audit and Site Explorer for verified websites. Ahrefs keyword explorer free provides KD (Keyword Difficulty), Volume (estimated monthly. 带有链接高亮和失效链接检查器的站外. Due to its high pricing, i feel semrush would be the best alternative, as it doesn't limit with minimal clicks. Ahrefs’ Health Score is the percentage of internal URLs on your site that don’t have errors. Enjoy over 100 annual festivals and exciting events. Ahrefs offers subscription packages for any budget. 傲慢与偏见 122,685. This means that businesses can now create and manage an unlimited number of projects within their Ahrefs account, allowing them to track and analyze multiple websites or campaigns simultaneously. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. Use it to check your backlinks and survey your content. , Domain Rating). It presents key metrics like organic traffic, backlink profile, and keyword rankings in an intuitive and visually appealing interface. Ahrefs Referring PagesCampagna di brand awareness. Produktmarketing-Kampagnen werden von Unternehmen eingesetzt, um ein Produkt (oder eine Produktfunktion) auf dem Markt einzuführen. You should let Ahrefs analyze your links so your SEO doesn’t suffer if Google isn’t impressed. Começar. In other words, according to Ahrefs’ data, ~12. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It is a paid tool and is considered one of the best SEO tools on the market. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs is a great tool for SEO professionals. 多年来,Ahrefs一直是我的营销工具包中的必备工具。. If you are, you must purchase this fantastic product. Sie teilen Webbrowsern auch mit, wie deine Website für Besucher angezeigt wird. The generated text combines both the model's learned information and its understanding of the input. Step. In the teaser video for Keywords Explorer 2. Hacer marketing de productos es básicamente hacer marketing enfocado en todo lo directamente relacionado con hacer que un producto tenga éxito en el mercado. Sie können ihn jederzeit während dieses Zeitraums nutzen, um von den Sparangeboten zu. It used to provide a 7-day trial of all the tools & features for $7. This documentation is for the legacy version of our API (v2), which has been discontinued. Don't forget to save 20% on annual billing. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. It’s ideal for competition analysis since it generates extensive information on your rivals’ link building, paid and organic keyword research, and advertising actions and plans. It's screwing over a lot of users who were already paying a hefty fee. Compared to Semrush’s keyword tool, Ahrefs lacks the more complex tools and insights, and isn’t as accurate as Semrush. Whether it's blog posts, articles, product descriptions, or social media captions, the tool can assist in generating compelling paragraphs, saving time and effort for content creators. And there you have it—all keywords the website ranks for in Google. 0 upgrades, new Outgoing links reports, two powerful SSO features for Enterprise. Marketingziele sind klar definierte Ziele, die deine Marketingmaßnahmen lenken. We'll work on clarifying that messaging with the help of the tech. The first step in content gap analysis is to identify your main competitors. Plans and Pricing Ahrefs Pricing. Still, these realizations armed me with some lessons that will help you to sharpen your Twitter marketing strategy. Basically, Ahrefs helps you find content opportunities based on the popular pages that get the most search engine traffic. Lo mismo ocurre cuando se cita contenido de otro sitio web o de otras páginas de tu sitio. Backlink Profile. Today's top Ahrefs Coupons & Promo codes discount: 14-Day Free Trial at AhrefsAhrefs offers subscription packages for any budget. Join Ahrefs – we're a. サイトエクスプローラーとSite Auditへの無料限定アクセス。. Then, hit “Check rankings. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Method 1: Block Ahrefsbot With robots. Look at different pricing editions below and read more information about the product here to see. From junior content marketer to technical SEO advisor, each team member gets the data and tools they need to transform insights into action. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. Ahrefs is More User-Friendly. Ahrefs Rank Tracker tool can help you track your rankings for your target keywords and see how. Our bot indexes fresh, accurate information. Ahrefs is a powerful and useful tool for SEO because it offers a wide range of options. The Ahrefs Certification Course will teach you how to use Ahrefs’ tools, data, and SEO metrics to improve SEO for your website. Quora ranks for ~65 million keywords and gets an estimated ~90 million search visits a month. Our Black Friday sale is breaking down prices but the WP Maintenance plugin will never let your site break down! Flat 70% off on WP Maintenance. There's a few reasons why Semrush's rank tracker is better, but for most people, only one of them is a big deal. I did 7 days trial for semrush and downloaded the keywords for like 30 sites in my niche. Ahrefs Enterprise has been around for a while now, and we’ve greatly expanded our capabilities in three core areas: Pinpointing actions with the highest impact on your website’s performance. What is Ahrefs? Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. Det har resulterat i 170% ökning i sessioner och intäkter på årsbasis, sedan vi började använda det. My post on SEO statistics has generated consistent search traffic since it was published: If you can rank high on Google, you can see the same results too. With this tool, you can spy on your competitors' SEO strategies, their backlinks,. Verfolge die richtigen Marketing-KPIs. Find great Ahrefs coupons and promo codes at couponannie. Ahrefs Gutscheine sind spezielle Rabattcodes, die von Ahrefs, einem führenden Anbieter von SEO-Tools, angeboten werden. They basically run analytics, scraping and data storage on the scale of google. Ahrefs: Plans and pricing. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Ahrefs is the ultimate SEO toolkit that savvy businesses and individuals turn to for leveling up their website's ranking in search engines worldwide. SEMRush is a feature-rich digital marketing toolbox that is undoubtedly the greatest Ahrefs substitute available today. It costs $999 per month or $9990 per year. I originally joined Ahrefs as a content marketer, with a focus on producing and. Develop and execute an SEO backlinking strategy using link building, Ahrefs'. You can save up to $497 on the annual plan, or $247 on the monthly plan. It will help you improve your SEO campaign when needed. Its main advantages over Content Explorer are its much bigger index of pages (500B vs. The better your backlink profile quality (mostly meaning the quality and number of your referring domains), the higher your AR will be – and the higher your search engine rankings will be. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. They offer a simple dashboard with all the tools neatly tucked into different sections. These tools are all-in-one SEO tools that can help you achieve all your SEO goals right from building new backlinks to on-page and technical SEO. You can get lucky, but ranking in Google without proper targeting will be. Ahrefs Pte. It helps you find thousands of keyword ideas for Google, Bing, Amazon, and YouTube in a few seconds. Ahrefs stopped offering its free trial. SE Ranking. If you can find the questions that rank well on Google and answer them, you can drive referral traffic to your website (more on this later!) 4. Ahrefs. HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags. It sucks for link building, but for keyword research it's pretty good. Vor allem aber zum Kaufen. 4. 在移除之前,页面依然可能会在搜索结果中展现出来。. 使用 HTTP 标头重定向跟踪器. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. Our certification course is currently in beta. Enter a seed keyword into the search bar of ahrefs to begin keyword research. 8 billion keywords across 10 search engines in 171+ countries. 1 ba. Nachricht: Rabatt für Rückkehr Kanal: E‑Mail, Retargeting. Extremely self-demanding in every aspect of her life. As is the case with Ahrefs’ backlink analytics tool, Semrush has had more time perfecting its Site Audit tool and hence does a better job at identifying critical on-site errors that are hurting your site’s search visibility. Don’t try to do it all. Backlink anchor text — Analyze anchor texts to see. However, before you make an annual commitment, it’s recommended to take their 7 days trial which costs only $7. Most online advertising platforms provide a tracking pixel—a piece of code that connects the ad click with what the user does on your website. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. B. Avail Ahrefs Black Friday Deals 2023 and Cyber Monday Offers. Ahrefs has been a must-have in my marketing toolkit for many years. It’s the third most active crawler after Google’s and Bing's, visiting over 8 billion web pages every 24 hours and updating its index every 15–30 minutes. txt rules. Pick pricing plan which fits for your needs best. 随时从您的帐户设置中取消您的套餐。. Here’s how to execute the second method: Go to Ahrefs’ Keywords Explorer. Save time and enhance your marketing and content performance with these free copywriting tools powered by AI. We use it for everything SEO-related. Here are some reasons why you should give Ahrefs a try: Comprehensive keyword research. Lo primero es la redacción de contenidos y lo segundo el copywriting. This is a respectable yet somewhat limited alternative to Ahrefs, in that it provides PPC research, keyword research, and a few extra features like a SERP checker, domain overview, and keyword rank checker. 4. The left-hand menu allows easy access to various tools and reports for in-depth analysis. The hidden data in GSC likely includes terms that are similar to the terms listed here. Buy Ahrefs starting just $4. Robots. 887 sqft. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest. It’s faster and more reliable than the previous version, as it only contains backlinks from sites we’ve crawled in the past six months and unique keywords. 1. Today, I want to talk to you about one of my absolute favorite daily SEO tools – the Ahrefs SEO Toolbar. Google Suchoperatoren: Die vollständige Liste (42 fortgeschrittene Operatoren) Für jeden, der sich schon länger mit SEO beschäftigt, sind die erweiterten Suchoperatoren von Google nichts Neues. It is also simple to use and perform a site audit. These reports provide a super useful overview of how your site is doing. 3. 无尽的玩笑 483,994. Agency: Costs $999 per month for 5 users. Ahrefs' API is designed to allow users to access Ahrefs' tools and resources in flexible ways—and often for purposes beyond straightforward SEO. After using Ahrefs for 3 years, I can't imagine my work life without it. Here are the top reasons why you need them and the tools I use to improve my writing. Ahrefs Rank. If Google cannot find, crawl, and index your pages, it doesn’t matter what SEO tactics you pull out of the hat. Ahrefs pozwala nam na usprawnienie wszystkich naszych wysiłków SEO. I can get lost in the way SEMRush presents the data, and their help guides are not as. SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. For more information, visit Ahrefs' API page. Let’s begin. ”. Ho anche escluso la parola “pinterest”, perché ho notato un sacco di risultati di Pinterest per questa ricerca che non sono rilevanti per ciò che sto cercando. Ahrefs provides several reports to help you do backlink analysis. Its robust suite of features offers unparalleled insights into keyword performance and competitor strategies. Om du vill veta mer detaljer rekommenderar vi att du läser vår Moz recension samt Ahrefs recension. We are a lean, multinational startup that's headquartered in Singapore. Ahrefs offers 4 plans to their customers, you can choose the one as per your need. Both Have Strengths in. It’s the third most active crawler after Google’s and Bing's, visiting over 8 billion web pages every 24 hours and updating its index every 15–30 minutes. It will not load data for existing tabs. There’s a good mix of informational and affiliate-based. The best misc. And before you know it, you have exhausted your credit limit. Type your website into the field marked with the arrow above, and your project name will automatically populate. google search console, more accurate data and the reason ahrefs wanted us to connect our sites. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Ubersuggest has a helpful AI rewriter tool, whereas Ahrefs doesn’t. Enter any website’s URL. Mangools/KWFinder: Best Value. Filter for websites with traffic <500K to exclude big brands. تعتبر أداة Ahrefs واحدة من الأدوات الرائدة في مجال التسويق الرقمي، حيث توفر مجموعة شاملة من الميزات والوظائف التي تساعد المسوقين على تحليل وتحسين أداء مواقعهم على الإنترنت. [Score: 2-1 in favor of Semrush] EXCLUSIVE OFFER. It includes tools for keyword. txt” tells you that Google has indexed URLs that you blocked them from crawling using the robots. Start course. It has also built the foundation for a series of new widgets. Der Rabatt wird automatisch angewendet und Sie erhalten sofortigen Zugriff auf alle Funktionen von Ahrefs zu einem reduzierten Preis. SERP Checker: The SERP checker allows you to check the top 10 ranking pages of any keyword for any region. Samuel Edwards. Here are some from last year: Year-over-year. Ubersuggest is another Ahrefs alternative with vast resources to help you increase your site’s traffic. Our Black Friday sale is breaking down prices but the WP Maintenance plugin will never let your site break down! Flat 70% off on WP Maintenance. The Ahrefs Alternatives of 2023. 0 is live! Click that link or find it in the sidebar of Site Explorer. Ahrefs free keyword generator can help you discover keyword ideas for almost any keyword. Take a deep breath,. Durch die Nutzung der umfangreichen Funktionen von Ahrefs können Sie Ihre SEO-Strategie optimieren, Ihre Konkurrenten analysieren und wertvolle Einblicke gewinnen, um Ihre Online-Präsenz zu stärken. Last year we increased organic traffic to our website by 250%. Influencer haben Einfluss auf dein Zielpublikum. For example, let’s say we sell BBQs and want to create and distribute content about that. After the analysis is complete, go to the “Backlink profile” section and click on “Backlinks”. One day, she gave up academe for all-things marketing. Mangools – Easiest Ahrefs alternative to use. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Other advantage is it also offers a free trial. Here are eight Ahref alternatives that are worth considering: 1. Let’s dive into nine actionable content research tips I’ve learned along the way. Total ripoff indeed. Along with the keywords, Site Explorer will show you important SEO metrics like current position on the SERPs (search. FREE. And it’s the main reason we stick with Ahrefs, even after its recent updates pissed a lot of people off. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Give Ahrefs a try! Coupons updated on October 17, 2023. ProRankTracker is a tool developed just for the job of tracking and analyzing keyword rankings, and then allowing users to sift through the data for insights. Plan, create, and publish. 3. 3. 0 for Alexa. Yes, Ahrefs also have these options and provide good insights as well. Ahrefs plans, pricing & trial. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. The best SEO tools for those on a budget – KWFinder, Keywords Everywhere, and Google Keyword Planner. We build products that are both meaningful and easy to use, and move fast to give our customers what matters most to them and to stay ahead of the game. Campagna SEO. This use case can save time and effort in the manual editing. According to Ian Cleary of RazorSocial, Google analyzes your links. Ahrefs backlink profile – broken links. using this tool you can also spy on a third site and get all important ideas and data from there. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools.